Profile - Hero
Established in 1995, Hero Nutritionals is the leader in creating innovative unique delivery systems in the natural products industry. Hero made vitamin history by being the first company to put vitamins and minerals into a gummy delivery system.
Ms. Hodges, Founder and CEO, landed on the idea of formulating high quality, nutritionally sound children's supplements in the mid-90's as she observed her nieces and other children gobbling up candies, particularly multi-flavored gummy bears. Ms. Hodges also observed her sister's need to constantly remind her children to "take your vitamins". Conventional supplements were not very appealing to the children because of their crunchy bite, chalkiness and unpleasant after-taste.
Concerned about the health and well-being of children, Ms. Hodges began consulting with children's nutritionists, food chemists and production experts. The challenge was to create a new children's nutritional delivery system incorporating the delightful taste of gummy bears without sacrificing nutritional value. Two years later, the first all natural gummy vitamin was ready for market and has since become the #1 selling children's vitamin in the industry.
Due to the overwhelming success of the Yummi Bears line and to the thousands of calls from moms and dads saying they too wanted an easier way to take their vitamins every day, Hero recently launched Slice of Life, a full line of all natural, citrus slice gummy vitamins for adults.